Senior Product Marketing Manager

Jimdo is a growing, profitable, remote-first company that builds AI-powered products to help self-employed people and microbusinesses succeed online. They value trust, ownership, and data-driven innovation.

Location: Remote (Germany)

Responsibilities

• Own the product positioning, segmentation, and messaging for Jimdo’s product suite, ensuring clarity, consistency, and alignment across all touchpoints.
• Define and maintain value propositions grounded in customer Jobs-to-be-Done and real outcomes.
• Create, maintain, and socialize messaging frameworks used across website, lifecycle, acquisition, and internal enablement.
• Lead go-to-market (GTM) strategy for new products, major features, pricing, and packaging changes.
• Define target segments, rollout plans, success metrics, and GTM readiness requirements to ensure adoption, not just awareness.
• Translate customer research, market trends, and competitive analysis into clear, differentiated positioning and GTM decisions.
• Build alignment across Product, Growth, Lifecycle, Brand, and Creative teams to ensure narrative clarity and internal confidence.
• Deliver enablement assets like launch briefs, narrative decks, explainer content, and FAQs that empower internal teams to execute effectively.
• Guide messaging implementation across lifecycle, website, and in-product comms—ensuring execution aligns with strategic intent.
• Monitor messaging performance and adoption metrics, then rapidly iterate based on results and feedback.
• Maintain boundary discipline—focusing on direction, clarity, and strategic input, not tactical campaign execution.

Requirements

• 7+ years of experience in Product Marketing, Product Strategy, or similar roles in SaaS, digital products, or product-led growth (PLG) environments.
• Proven track record owning and executing end-to-end GTM strategies, with measurable success in product adoption and market traction.
• Deep experience in defining and implementing product positioning, customer segmentation, and messaging frameworks.
• Strong knowledge of customer research methodologies, including JTBD, and the ability to translate insights into actionable strategies.
• Proficiency in competitive analysis and crafting compelling differentiation narratives.
• High competency in cross-functional collaboration and stakeholder management—especially with Product, Growth, and CX teams.
• Skilled in creating internal enablement content that drives clarity and alignment.
• Familiarity with SaaS metrics, marketing tools, and analytics platforms.
• Experience working with solopreneurs, microbusinesses, or B2C audiences is a plus.

Benefits

• Inspiring Mission: Empower solopreneurs and small businesses to succeed and contribute to community vibrancy.
• Flexibility and Trust: Fully remote setup with flexible working hours, results-oriented environment.
• An International Diverse Team: Over 248 individuals from 50+ countries, inclusive and open.
• Continuous Growth and Career Development: Access to LinkedIn Learning, flat hierarchies, and career progression.
• Competitive Benefits Package: Annual reviews, remote office setup bonus, workation policy, employee assistance program, and up to three free Jimdo websites for personal or professional projects.

Additional Information

• Jimdo is an equal opportunity employer that values diversity and inclusion.
• Application implies understanding of Jimdo's Privacy Policy.