Smile Digital HealthMarketing

Senior Product Marketing Manager US

Remote$120,000 - $140,000 a yearPosted 28 days ago

The Upstream Product Marketing Manager at Smile Digital Health is responsible for market intelligence, engaging with healthcare stakeholders to gather insights, and translating those into strategic inputs to shape product and marketing strategies in the health data landscape.

Location: Remote

Salary: $120,000 - $140,000 a year

Responsibilities

Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments
Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities.
Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow
Identify, define, and maintain User and Buyer personas across Smile's core market segments
Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions
Translate market intelligence into structured inputs — including business cases, opportunity assessments, and segment-level insights — that Marketing uses to inform and influence product roadmap conversations
Partner with Smile's product team through Marketing's existing working relationship, ensuring the "why behind the what" is grounded in real market evidence
Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities
Work within Smile's Claude Enterprise environment as a core contributor to Marketing's AI-in-the-loop intelligence process
Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts

Requirements

8+ years in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain
Post-secondary education in Marketing, Business or related field and/or equivalent work experience.
Demonstrated experience designing or formalizing a VOC or market research program — not just participating in one
Track record of translating qualitative market insight into structured business cases, personas, or strategic recommendations
Familiarity with the health data and interoperability landscape — including payer, provider, and government/public health segments
Working knowledge of health data standards (HL7 FHIR) is a meaningful advantage; intellectual curiosity about these topics is a baseline requirement
Ability to hold a credible conversation with clinical, technical, and commercial stakeholders — and know which language to use with whom
Demonstrated expert in field research: comfortable initiating and sustaining 1:1 conversations with senior external stakeholders.