Social Media Strategist

Seeking a Social Media Strategist to build and grow a personality-led social media presence from the ground up, focusing on Instagram and TikTok.

Location: Pennsylvania, United States

Responsibilities

• Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy
• Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development
• Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality
• Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization
• Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance
• Manage day-to-day community engagement and coordinate with the founder and creative partners

Requirements

• Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage
• A strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth results
• Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics
• Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content
• Hands-on experience managing social media end to end, from strategy and content development through production, analytics, and community management
• Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners
• Able to work PST hours