Stratège SEO Strategist, French Speaking

SmartBug Media is a full-service digital agency specializing in creating resilient growth strategies across the customer lifecycle, with a fully remote team of over 300 professionals.

Location: Canada

Salary: CAD 124.8k–CAD 187.2k

Responsibilities

• Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities
• Conduct SEO audits of client website performance
• Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition.
• Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations.
• Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends
• Diagnose and resolve organic traffic and SEO issues
• Set up proper performance tracking on-site domains Implement Google Search Console and Google Analytics
• Inform client services and web team of algorithm updates and SEO news
• Advise on best practices around domain, sub-domains, and site architecture
• Provide expertise as needed for complex SEO problems/opportunities
• Other responsibilities as assigned.

Requirements

• B.A. or B.S. degree is required
• 5-8 years of progressive SEO experience with a digital marketing agency or in-house team
• Proven track record and hands-on experience successfully developing and implementing SEO strategies for multi-domain and multinational websites
• Comprehensive knowledge of organic search and search engine ranking algorithms, including both on-page and off-page SEO activities
• Expert knowledge working with SEO platforms and tools; for example, Google Analytics, Google Tag Manager, Search Console, SEMRush, Moz, Screaming Frog, Schema.org
• Proficiency and knowledge of web development best practices and processes (code ability is not required)
• Advanced skills in reporting and Excel/Google Sheets, including pivot tables and advanced functions
• Experience with HubSpot or marketing automation platforms preferred yet not required
• Proven experience finding, analyzing, and assimilating market and customer data into SEO strategies
• Experience presenting to clients or executive-level team members preferred
• Excellent writing skills and a strong understanding of best practices for SEO-friendly content
• Proficiency in Google Suite
• Experience working remotely in similar roles is strongly preferred.