Ai Native Performance Marketing Manager – In-House MarTech Video SaaS

Vidalytics.com is a SaaS video hosting platform for Video Sales Letters (VSLs), used by top direct response and performance marketers, focusing on ROI-driven advertising.

Location: Austin, TX

Responsibilities

• Own ROAS and all key ad performance metrics. Run performance campaigns primarily on Meta (Facebook/IG), Google / YouTube and / or Linkedin
• Own campaign performance from click to conversion — not just the ads, but how they convert.
• Collaborate with copywriters, designers, and the CRO team to improve landing pages and funnel flows.
• Help shape our creative + funnel testing roadmap.
• Analyze weekly data and provide insights that inform copy, creative, and targeting.
• Create and test ad creatives yourself and collaborate with internal creative team.
• Own the messaging strategy for VSL funnels and collaborate with copywriters to optimize conversions.
• Track results obsessively — CAC, CTR, CVR, ROAS, LTV.
• Manage creative testing lifecycle (hooks, angles, CTAs, formats).
• Ensure accurate tracking: Meta Pixel, Google Tag Manager, 3rd party + custom tracking.
• Set up and optimize TOF / MOF / BOF campaigns.
• Run ads to different funnel types: trials, info, book-a-call, etc.
• Plan and test new acquisition channels where it makes sense (Google Search, YouTube, LinkedIn, etc.) with an eye toward scalable ROI.

Requirements

• You’ve been running Meta Ads for at least 2 years, with budgets at or above $15k/month. Ideally much higher.
• You’re AI Native, you’re a fullstack swiss army knife of marketing with AI Agents, LLMs and Claude Code. You are always testing the latest tools.
• You think in ROAS, CAC, LTV, and know how to move those metrics.
• You have a strong direct response mindset — you care about leads and conversions, not vanity metrics.
• You understand audience segmentation, behavioral retargeting, and creative hypothesis testing frameworks.
• You’re experienced with tracking and attribution — Meta Pixel, CAPI, UTM setup, etc.
• You’ve worked with or in SaaS, info products, or high-ticket offers.
• You can collaborate tightly with a creative team to move fast and test constantly.
• Your working hours need to have a strong overload w/ Eastern US time zone. Can discuss further.

Benefits

• High performance company culture. You won’t be a cog in a machine. Rather you’ll be a key member of a high performance team that is getting shit done. This is a place to grow and realize your potential, no matter what level you’re at in your career.
• No office politics. We’re small and flat. There is no bullshit of trying to dance around sensitive topics. Divert resources from other division’s projects. We’re direct, we’re honest, we’re here to accomplish big audacious goals.
• We value your ideas. At Vidalytics, my door is always open. Need help? Let’s talk! Have a vision for the future of the company? I want to hear it! Think I suck at my job? Help me grow!
• Rest and relaxation. Employees get 20 days of PTO.
• Professional development. Want to continue your education? Vidalytics pays for classes, conferences, and more.
• You’re more than an employee, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness. You won’t hear stuff like, “It’s just business.”
• This is a resume-making position, where you’ll learn a lot and have a lot of responsibility. You don’t have to wait for someone to die or retire to move up, like in a mega-corp.
• Entrepreneurial to our core – Not only are we a startup, but we need intrapreneurs that will help us scale, and we’re looking to start other sister corps in time to form a portfolio of companies, which you could be a co-founder of.

Additional Information

• Vidalytics values high performance, scrappiness, meritocracy, ownership, self-actualization, and conscious teamwork.