Creative Strategist

Ramen Bae is a small, fast-moving company specializing in dried ramen toppings, aiming to build and grow its brand through creative marketing and performance-driven advertising.

Location: Remote

Salary: $80,000–$115,000/yr

Responsibilities

• Own creative strategy across paid social and performance marketing channels, with a focus on Meta.
• Build and manage a creative testing framework across various ad formats and audience segments.
• Develop creative angles based on customer insights, product benefits, trends, and performance data.
• Think through the full customer journey from problem-unaware to ready-to-buy audiences.
• Manage the pipeline of performance video assets including UGC, creator-led ads, founder-led content, etc.
• Analyze creative performance to identify patterns and opportunities for improvement.
• Help improve ROAS, CAC, conversion rate, and revenue through creative strategy.

Requirements

• 3+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency.
• Strong understanding of paid social creative, especially for Meta.
• Deep understanding of what makes video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure.
• Experience building or contributing to a creative testing system that generates new concepts.
• Strong analytical ability and comfort reviewing performance data.
• Ability to understand product, customer persona, and reasons for purchase.
• Strong creative instincts, copywriting, and visual taste.
• Comfort developing new creative angles based on insights.
• Highly self-motivated, resourceful, and ownership-driven.
• Comfort working on a small team with a hands-on, proactive approach.
• Strong collaborator with internal teams, creators, editors, freelancers, and agencies.
• Curious, adaptable, eager to learn, and comfortable moving fast in a startup environment.

Benefits

• $80,000–$115,000 base salary, based on experience and leveling.
• Equity options in a profitable, rapidly growing company.
• Flexible PTO and paid holidays.
• Health, dental, and vision benefits.
• Fully Remote