Digital Marketing Manager

Nabu Casa is seeking a Digital Marketing Manager to oversee and execute online marketing strategies, including campaigns, SEO, email marketing, and community engagement, targeting a technically sophisticated audience.

Location: Remote (Global)

Responsibilities

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings

Requirements

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told

Benefits

• Fully remote organization with flexible schedule
• Five weeks of paid time off
• Paid sick leave and parental leave
• Work hardware budget and smart home budget
• Education budget and performance bonus
• Internet contribution
• Time for personal projects

Additional Information

• Position is full-time, 40 hours/week, with at least 3 hours overlap in workday
• Reporting to VP Commercial in Norway
• Compensation varies by country, e.g., EUR 73,000 in Spain, GBP 81,400 in UK, etc.
• Application process includes review, screening, take-home assignment, interviews, and offer