Digital Marketing Manager for a Product Development Consulting Company

The role involves developing and executing B2B lead generation campaigns, managing digital marketing initiatives, creating marketing funnels, collaborating with sales, and monitoring campaign performance. It is suitable for a digital marketing professional with experience in lead generation and digital marketing strategies.

Location: Hudson, New Hampshire, United States

Responsibilities

• Develop and execute B2B lead generation campaigns.
• Manage LinkedIn, Google Ads, email marketing, and content marketing initiatives.
• Create and optimize landing pages, marketing funnels, and conversion strategies.
• Collaborate with sales leadership to improve lead quality and pipeline performance.
• Monitor campaign metrics, ROI, and marketing-attributed revenue.
• Manage external vendors, freelancers, and marketing tools as needed.

Additional Information

• Success Metrics: Qualified leads generated, Cost per lead (CPL), Sales pipeline contribution, Marketing-attributed revenue, Conversion rate improvements across digital channels.