Director, Mass Market Acquisition and Engagement

The Director, Mass Market Acquisition and Engagement leads CATF’s mass marketing strategy to build, steward, and fundraise from a large, engaged base of digital supporters and subscribers, driving growth in revenue, brand awareness, and influence. This role involves creating and managing the marketing funnel, including acquisition, engagement, conversion, and retention, with a focus on digital channels and data-driven strategies.

Location: Remote, with ability to work U.S. East Coast hours

Salary: $145,000–$165,000/yr

Responsibilities

• Develop and execute a comprehensive, organization-wide mass-market acquisition and engagement strategy and pipeline that supports CATF’s mission, revenue goals, and audience growth objectives.
• Lead multi-channel acquisition strategies (email, social, search, display, paid media, and events) that build and diversify CATF’s supporter base.
• Establish key performance indicators and optimize the marketing funnel—from awareness to engagement to conversion to long-term retention.
• Manage marketing firms, consultants, and direct media buys — in partnership with other directors on CATF’s Communications and Marketing team.
• Optimize marketing channels for major fundraising pushes, including Earth Day, Giving Tuesday, end of year giving, and other key inflection points.
• Serve as an active member of CATF’s Engagement Leaders group, working across the organization to ensure a cohesive brand, marketing, and revenue strategies.

Requirements

• 10+ years of progressive experience in digital marketing, acquisition, and/or revenue growth roles—preferably within mission-driven organizations.
• Proven track record of managing full-funnel marketing strategies that drive measurable audience and revenue outcomes.
• Experience with paid media, conversion optimization, email lifecycle marketing, text, mailers, CRM systems, audience segmentation, and analytics platforms.

Benefits

• Competitive salary of $145,000 - $165,000.
• Comprehensive benefits package, including health insurance, retirement contributions, generous paid time off, and flexible work arrangements.

Additional Information

• Position reports to the Global Director, Communications & Marketing.
• Travel approximately 10% as required.
• CATF is a nonprofit organization working to safeguard against the worst impacts of climate change by catalyzing the rapid global development and deployment of low-carbon energy and other climate-protecting technologies.