Director of Product Marketing

ScreenPal is seeking a Product Marketing Director to define and execute go-to-market strategies for their video tools platform, focusing on customer engagement, product messaging, and growth initiatives.

Location: Remote (US)

Responsibilities

• Develop GTM strategy, messaging, and positioning for new products and features.
• Lead cross-functional planning and execution for product launches and marketing initiatives.
• Drive global product adoption for B2C and B2B segments; recommend growth opportunities.
• Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
• Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
• Lead integrated campaigns that generate high-quality leads with measurable ROI.
• Manage global digital programs including social media, email, and content marketing.
• Continuously analyze customer needs, market trends, and product performance.
• Develop story-driven content, customer narratives, and case studies.
• Use video as a core communication medium.
• Partner closely with engineering, marketing, product, design, and customer support.
• Refine the customer journey and implement lifecycle marketing strategies.
• Build and manage a customer advocacy engine.
• Equip sales with GTM assets such as pitch decks, demo scripts, ROI models, and battle cards.
• Maintain understanding of competitive landscape, market trends, and customer pain points.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of product marketing experience in SaaS (B2B and B2B2C preferred).
• Exceptional storytelling skills; strong writer and editor.
• Highly data-driven with experience optimizing programs.
• Demonstrated success scaling product-led growth and demand generation programs.
• Strong data visualization skills and ability to communicate insights.
• Expertise with CRM systems for lead generation, nurturing, tracking, and reporting.
• Experience with web analytics, A/B testing, email marketing, social media, and marketing tools.
• Hands-on experience with content marketing and lifecycle marketing.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home