Marketing Lead, Growth & Scale

Vestd is seeking a Marketing Lead to develop and execute marketing strategies for their Growth and Scale business units, focusing on pipeline contribution, demand generation, and team leadership.

Location: Remote/Hybrid working (UK-based)

Salary: Up to £60k depending on experience, plus equity

Responsibilities

• Develop and own BU marketing strategy and roadmap.
• Manage pipeline and demand generation, including acquisition plans and channel performance.
• Oversee lifecycle and retention activities, including customer communications, renewal, and expansion programs.
• Track and report on marketing performance metrics.
• Lead and coach a team of two Marketing Coordinators.

Requirements

• Owned end-to-end marketing performance in a B2B environment.
• Experience with full funnel marketing from acquisition to retention and expansion.
• Worked closely with Sales and Customer Success teams.
• Managed or coached junior team members.
• Able to influence in a matrixed environment.
• High attention to detail and accuracy.
• Excellent written and verbal communication skills.
• Comfortable working in a remote-first environment.

Benefits

• Remote-first work environment with biannual in-person meetups.
• Flexible work environment.
• Equity after qualifying period.
• Monthly recognition scheme.
• Support with home working equipment.
• Personal training and development budget.
• Private medical insurance (after qualifying period).
• Team retreats twice a year.
• Team and company socials.
• 25 days annual leave plus one extra day per year of service.
• Employer contribution pension scheme (after qualifying period).