Marketing Program Specialist

Akamai is seeking a Marketing Program Specialist to drive digital marketing campaigns for their cloud computing services, including Kubernetes, Edge Computing, and IaaS. The role involves managing multi-channel campaigns, collaborating with global teams, and utilizing data to optimize performance.

Location: Remote (US)

Salary: $65,700–$118,300/yr

Responsibilities

• Developing and executing end-to-end digital campaigns across LinkedIn, Google Search/Display, and programmatic platforms to drive high-quality leads for Akamai's cloud and security portfolios
• Managing daily performance of paid media budgets, performing continuous A/B testing on ad copy, creative assets, and landing pages to improve CTR and Conversion Rates
• Leading the lifecycle of multiple digital projects simultaneously, ensuring all assets (UTMs, tracking pixels, creative specs) are delivered on time for global launches
• Collaborating on the development of "Cloud-First" visual identities and messaging that resonates with developer-centric audience
• Partnering with Sales Development and Field teams to ensure seamless lead hand-off and provide digital air cover for regional events and account-based marketing (ABM) plays
• Working in tandem with regional marketing leads in EMEA, APJ, and ASIA to localize campaigns while maintaining a unified global brand voice
• Utilizing Salesforce, Marketo, and Tableau to track the "lead to opportunity" funnel, providing actionable insights to Product and Marketing leadership

Requirements

• Have 2 years of relevant experience in Marketing, Communications, Business, or a related field and a Bachelor's degree or its equivalent
• Have experience in B2B digital marketing, ideally within the Cloud Computing, SaaS, or DevOps industry
• Have hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Business Suite
• Have proficiency in project management tools (e.g. Jira, Asana, or Monday.com) to manage concurrent deliverables and global sprint cycles
• Have the ability to translate complex data sets into clear "so-what" summaries for cross-functional stakeholders

Benefits

• Industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation (in the form of PTO), sick time, family friendly benefits including parental leave and an employee assistance program including a focus on mental and financial wellness

Additional Information

• The position offers opportunities for career growth and development through programs like GROW, Mentoring, and internal events like the APEX Expo. Candidates can schedule a 15-minute exploratory call with the Recruiter for more details. Compensation varies by location and experience, with US-based salaries ranging from $65,700 to $118,300 annually.