Paid Ads Manager - Google

We're looking for a performance-driven Paid Ads Manager - Google to lead the planning, execution, and optimization of paid advertising campaigns across Google platforms for ecommerce brands. This role combines strategic media buying, campaign analysis, and conversion-focused optimization to drive scalable growth and maximize return on ad spend. The ideal candidate is analytical, proactive, and experienced in managing high-performing Google Ads campaigns across Search, Shopping, Performance Max, and retargeting.

Location: Nigeria

Responsibilities

• Design, implement, and manage paid advertising campaigns in Google
• Develop audience targeting strategies, ad creatives, and campaign structures aligned with marketing goals
• Monitor daily performance metrics including ROAS, CPA, CTR, CPC, and conversion rates
• Conduct A/B testing on creatives, copy, audiences, and landing pages to improve performance
• Optimize budgets and bidding strategies to maximize ROI and scale winning campaigns
• Collaborate with creative, CRO, and marketing teams to align messaging and funnel strategy
• Track and report campaign performance using Google Analytics, platform dashboards, and reporting tools
• Stay updated on platform policy changes, trends, and best practices in paid media
• Perform other marketing and lead-gen related tasks as needed

Requirements

• 3+ years managing Google Ads campaigns for ecommerce brands (Shopping, Performance Max, Search, and retargeting)
• Experience managing spend of $10k - 50k+ per month (preferably ecommerce brands)
• Intermediate experience in Google Sheets / Excel for basic campaign reporting
• Familiarity with ad targeting and segmentation techniques
• Strong written and verbal English communication skills
• Ability to work full-time EST