Paid Media Specialist

A remote Paid Media Specialist role supporting campaign coordination, audience research, paid advertising, and market development activities across Meta Ads and Google Ads for a company working with brands, suppliers, and retail partners across Europe.

Location: Remote

Salary: $65k–$85k

Responsibilities

• Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads
• Support product and brand campaign research for European markets
• Research audiences, competitors, and campaign angles across retail categories
• Monitor campaign performance and identify opportunities for improvement
• Test creatives, ad copy, landing pages, and targeting strategies
• Prepare clear performance reports with actionable recommendations
• Work with the internal team to improve campaign structure, budget allocation, and conversion performance

Requirements

• Hands-on experience with Meta Ads and/or Google Ads
• Understanding of campaign structure, conversion tracking, retargeting, and A/B testing
• Ability to read campaign data and make practical optimization decisions
• Good written English for reports and internal communication
• Reliable, detail-oriented, and comfortable working remotely
• Experience with eCommerce, retail, lead generation, procurement, or European markets is a plus