Senior Director/Executive Director, Non-Personal Promotion Strategy and Execution

The BeOne Hematology Franchise is seeking a Senior Director/Executive Director to lead digital strategy and execution for their hematology brands, including BRUKINSA, BEQALZI, and a third upcoming product. The role involves developing digital plans, managing media relationships, collaborating across functions, and ensuring compliance, reporting to the Vice President of Hematology Marketing.

Location: Remote (US)

Salary: $224,500.00 - $294,500.00 annually

Responsibilities

• Develop a digital strategy for hematology brands throughout their lifecycles.
• Establish collaborative and compliant operational frameworks across functions.
• Own digital media plans for HCP and Consumer channels for each brand.
• Align digital plans with brand strategies in collaboration with brand leads.
• Lead the cross-functional NPP Core Group including marketing, Medical Affairs, and Digital Strategy teams.
• Develop and optimize the Omnichannel Ecosystem with Global Technology Services.
• Report performance metrics and optimize media plans with Insights & Analytics.
• Create quarterly performance presentations on reach, SOV, spend, mROI, and Rx lift.
• Coordinate with promotion teams on digital campaign flight plans.
• Manage digital budgets for each brand.
• Ensure compliance with legal, regulatory, privacy, and pharmacovigilance standards.
• Set clear goals aligned with business objectives.

Requirements

• Bachelor’s degree in business, marketing, life sciences or related field.
• MBA or advanced degree preferred.
• 12+ years in pharmaceutical marketing or related industry experience.
• Experience creating brand media/digital strategies and execution plans.
• Experience in highly competitive markets.
• Experience managing media and agency partners, including budgets.
• Strong cross-functional collaboration and influence skills.
• Excellent interpersonal, oral, and written communication skills.
• Ability to lead confidently during challenges and ambiguity.
• Self-directed with regular communication with brand leadership.

Benefits

• Comprehensive benefits including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, Wellness.
• Eligible for annual bonus or incentive plans.
• Opportunity for stock ownership and equity awards.

Additional Information

• Supervisory role.
• Proficiency in PC and Microsoft Office.
• Travel requirement: 10-15%.
• Emphasizes global competencies such as teamwork, feedback, inclusivity, initiative, entrepreneurial mindset, continuous learning, adaptability, results orientation, analytical thinking, financial excellence, and clear communication.