Senior Engineering Manager, Software — Carrot Ads Platform

Instacart is seeking a Senior Engineering Manager to lead the Carrot Ads engineering team, focusing on platform stability, partner onboarding, and product development for their publisher advertising platform. The role involves managing a team of 10+ engineers, shaping strategy, and driving technical excellence.

Location: Remote (US)

Salary: $221,000–$279,500 USD

Responsibilities

• Lead, coach, and grow a team of 10–12 software engineers; set clear goals, develop talent, and foster a culture of ownership, accountability, and continuous improvement.
• Own platform reliability and scalability end-to-end; define and meet SLAs/SLOs, improve observability, reduce incident frequency and time-to-recovery, and raise the overall bar for quality.
• Oversee enterprise partner integrations and launch readiness; drive efficient onboarding, manage technical escalations, and ensure smooth operations across multiple high-stakes stakeholders.
• Shape strategy and roadmap by synthesizing customer feedback, market and competitive insights, and internal priorities; translate long-term bets into executable plans across Serving, Measurement, Quality, and Ads Manager teams.
• Elevate engineering excellence with robust testing, CI/CD, performance optimization, and data-driven decision-making; deliver measurable business impact on a predictable cadence in a fast-moving environment.
• Invest in self-service platform capabilities and tooling that reduce operational burden, improve partner autonomy, and unlock efficient scale.

Requirements

• 8+ years of software engineering experience, including 4+ years managing engineering teams delivering platform or infrastructure products in a B2B or enterprise SaaS environment.
• Experience leading teams of 8+ engineers, including hiring, performance management, and career development.
• Demonstrated success operating in ambiguous, high-growth settings while balancing reactive partner needs with long-term platform investments.
• Proven cross-functional leadership driving outcomes across multiple engineering teams and stakeholders to deliver complex, multi-quarter roadmaps.
• Direct domain experience in ad tech, retail media, or publisher-facing platforms.
• Technical proficiency with distributed systems and cloud infrastructure (e.g., AWS or GCP), along with data and ads-adjacent technologies (e.g., event streaming, experimentation, measurement).
• Bachelor’s degree in Computer Science or a related technical field, or equivalent practical experience.

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
• This role is remote and the base pay range for a successful candidate is dependent on their permanent work location.
• Offers may vary based on many factors, such as candidate experience and skills required for the role.
• This role is eligible for a new hire equity grant as well as annual refresh grants.
• Please read more about our benefits offerings here.