Senior International CRM Manager

This role involves managing and optimizing the CRM channel for international markets, focusing on revenue, performance, and customer lifecycle strategies within an e-commerce environment.

Location: Remote (EU)

Responsibilities

• Take co-ownership of revenue, performance, and development of the international CRM channel.
• Develop and steer CRM and lifecycle strategy using Klaviyo within Shopify.
• Support prioritization, execution, and optimization of CRM activities.
• Conceptualize, prioritize, and execute newsletter campaigns and automated lifecycle flows.
• Implement personalization and segmentation initiatives across the customer lifecycle.
• Identify optimization opportunities, run A/B tests, and derive insights.
• Analyze, monitor, and report on CRM KPIs including revenue, retention, CLV, open rate, CTR.
• Collaborate with Webshop, Performance Marketing, and Influencer Marketing teams.

Requirements

• 5+ years of experience in CRM, lifecycle, or email marketing in a D2C/e-commerce environment.
• Deep expertise with Klaviyo, including complex setups, flows, segmentation, and testing.
• Experience working with Shopify integrations.
• Strong commercial mindset, data- and results-driven.
• High level of ownership and proactive responsibility.
• Structured, analytical working style focused on relevant KPIs.
• Ability to thrive in dynamic environments with shifting priorities.
• Solid understanding of GDPR and data privacy regulations.
• Fluent in French and Dutch.
• Native German speaker with strong English communication skills.

Benefits

• Flexible working hours and remote work options.
• Attractive employee discounts.
• Subsidy for E-gym Wellpass.
• Workation.
• Corporate benefits.
• 28 days vacation/year.