Senior Product Marketing Manager

Socure is on a mission to verify 100% of good identities in real time and eliminate identity fraud using advanced analytics and machine learning. They are seeking a Senior Product Marketing Manager to serve as a vertical-specific PMM, connecting product innovation with market needs.

Location: Remote - USA

Responsibilities

• Develop tailored value propositions, messaging frameworks, and solution narratives for assigned vertical(s).
• Create and maintain enablement materials including pitch decks, one-pagers, solution briefs, competitive battlecards, email sequences, talk tracks, and customer-facing assets.
• Conduct ongoing market research to understand industry trends, fraud patterns, and competitive dynamics.
• Conduct in-depth technical analysis of competitors’ products to identify strengths, weaknesses, and differentiation points.
• Develop competitive positioning strategies that showcase Socure’s superiority in the identity verification and fraud prevention market.
• Partner with product-aligned PMMs to ensure vertical narratives reflect product capabilities, roadmaps, and differentiation.
• Work closely with product managers to understand new features and technical use cases to inform go-to-market strategies.
• Provide market-driven feedback to influence product development and ensure customer needs are addressed.
• Write and publish technical whitepapers, blogs, and case studies showcasing Socure’s innovation and leadership.
• Use AI tools to accelerate the quality, accuracy, and production of technical marketing materials and insights.

Requirements

• 5+ years in product marketing, solutions engineering, product management, or a related role supporting B2B enterprise or SaaS go-to-market efforts.
• Ability to translate complex technical concepts (APIs, machine learning, digital identity, fraud models) into clear, compelling messaging.
• Experience collaborating with Sales, Customer Success, and cross-functional GTM teams.
• Strong storytelling, writing, and presentation skills across both business and technical audiences.
• Analytical mindset with experience conducting industry research and competitive positioning.
• Proven success producing effective collateral, driving enablement, and contributing to high-impact GTM programs.
• Excellent writing and communication skills, with experience producing technical content such as whitepapers, blog posts, and case studies.
• Experience using AI tools for content generation, research, and technical enablement is a plus.