Senior Webflow Designer

LawnStarter is expanding its marketing sites to be more flexible, beautiful, and optimized for conversion by transitioning to Webflow. The role involves designing and building a Webflow-based system for four brands, enabling rapid updates without engineering support.

Location: Remote (US)

Salary: $110K - $140K

Responsibilities

• Design the foundation: page templates, page architecture, the component library and design system, interactions and animations, and UX/UI standards.
• Build and maintain a Webflow design system and component library across four brands.
• Design high-quality visual and brand execution for marketing sites, ensuring they are modern, polished, and on-brand.
• Create interactions and motion to enhance brand perception.
• Develop test-ready designs and variants for rapid testing and iteration.
• Hand off completed templates and components to the Technical Growth Manager for production, and stay involved through QA.

Requirements

• A top-tier visual and brand designer with strong visual design and disciplined brand execution.
• Expertise in Webflow, having built and maintained complex, multi-page sites with architectural rigor.
• Disciplined in UX/UI, usability, accessibility (WCAG), and conversion best practices.
• Collaborative, able to work closely with the Technical Growth Manager and CRO Specialist.
• Experience working in growth teams, supporting experiments, and making data-driven decisions.
• Self-directed, able to run with briefs and ship quickly.
• Proficient with AI tools like Claude Code and Claude as part of workflow.
• Technically capable beyond Webflow native, able to write custom CSS and JavaScript when needed.

Benefits

• Base salary: $110K - $140K
• 401k
• Healthcare: Medical, dental, and vision
• Fully remote
• Unlimited PTO