Sr Manager, Retailer Media Measurement

The Sr. Manager, Retail Media Measurement at Kraft Heinz is responsible for streamlining and enhancing retail media measurement through technology, data, reporting, and analytics. The role requires a strategic, influential, and innovative leader to support the company's growth in digital retail media.

Location: Remote (US)

Salary: $120,800–$151,000/yr

Responsibilities

• Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis
• Retail media measurement capabilities, analytics & incrementality; partnering with Retail Media Networks & Media Agency to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc.
• Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying benchmarks tied to business KPIs
• Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs)
• Consult/advisor to key customer accounts; performance reviews, testing plans, measurement roadmaps, etc. across key retailers like Target, Kroger, Walmart, Amazon, etc.
• Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions)
• Ownership of evolving retailer media measurement solutions (e.g., clean room strategy and execution)
• Partner with internal teams to connect Retail Media Measurement, Performance, & Insights to broader business (i.e. Data & Analytics, Data Science, Marketing Analytics)

Requirements

• 7+ years experience utilizing any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, media, customer and business application
• 7+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred
• 5-7 years experience with performance media data (retail media data experience preferred)
• 5-7 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions
• Demonstrates ability to innovate and enhance processes or strategies through the utilization of technology and knowledge advancement; aware of industry best practices and capability enhancement
• Ability to apply marketing and commercial intelligence concepts for business success
• Ability to tie retailer analytics to retailer media analytics (i.e. understanding of Amazon Marketing Cloud, Scintilla and how they can be used to link sales and media performance)

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.