Web Experience and Operations Manager

Energy Exemplar is a global leader in energy modeling and simulation software, empowering stakeholders across the energy value chain to make sustainable energy decisions. They are seeking a Web Experience and Operations Manager to optimize and manage their website as a key marketing and business channel.

Location: Canada, Mexico, United States

Responsibilities

• Operate as a self-directed owner of the website, proactively identifying opportunities and driving improvements with minimal oversight
• Own the website roadmap, aligning priorities with business goals and strategy
• Continuously evaluate website performance, structure, and user experience to identify issues and opportunities for improvement
• Make data-driven recommendations to improve conversion, engagement, and user journeys
• Own search intelligence, including keyword and prompt research across traditional and AI-driven search (SEO, AEO, GEO), translating insights into actionable recommendations that guide content development
• Establish and maintain templates, frameworks, and best practices to enable content teams to create search-optimized, high-performing content
• Own search performance as a core business outcome, driving improvements in visibility, traffic quality, and conversion from both traditional and AI-driven search channels
• Track and analyze website performance metrics to inform optimization decisions
• Monitor and improve website visibility across both traditional search results and AI-generated answers, including platforms such as ChatGPT, Claude, Perplexity, and Google AI Overviews
• Implement technical SEO best practices, including site architecture
• Monitor and troubleshoot website functionality and performance
• Ensure the reliability, security, and performance of the website, coordinating with internal teams and external vendors as needed
• Oversee website hosting, domain management, and infrastructure considerations, ensuring alignment with business needs and best practices
• Maintain website health, including software, plugin, and theme updates, backups, and data integrity
• Proactively identify and resolve errors, broken experiences, and performance issues
• Oversee CMS management (e.g., HubSpot), including governance, page creation, and updates
• Implement and maintain structured data (schema markup) to improve search visibility and support inclusion in AI-generated results
• Establish and enforce website governance standards, ensuring consistency, quality, and alignment across all updates
• Own UX decisions for the website, identifying and resolving usability issues
• Evaluate and improve user journeys, page structure, and site navigation to support conversion and engagement goals
• Ensure fast loading times and a smooth user experience
• Ensure the website meets accessibility standards (WCAG), proactively identifying and remediating gaps
• Partner with designers or developers on larger UX initiatives when needed, while being capable of executing smaller improvements independently
• Manage the website backlog and prioritize initiatives based on business impact
• Define project scopes, timelines, and success metrics
• Coordinate cross-functional stakeholders and ensure timely execution
• Lead major web initiatives (e.g., redesigns, structural updates, migrations)
• Balance competing requests and push back when needed based on priorities
• Own delivery of web initiatives end-to-end, ensuring timelines, quality, and business outcomes are met
• Serve as the primary point of contact for all website-related initiatives
• Interface with stakeholders across Marketing, Product, Sales, HR, and Leadership
• Translate business needs into web requirements and recommendations
• Confidently communicate recommendations and trade-offs, including to senior stakeholders

Requirements

• Strong understanding of web design, development, and best practices
• Experience with content management systems (CMS), such as HubSpot
• Experience leveraging HubSpot CMS capabilities (e.g., HubDB, HubL) to enable scalable, structured, and dynamically generated website content
• Proficiency in HTML, CSS, and JavaScript
• Demonstrated experience with SEO and working knowledge of AI-driven search paradigms (AEO/ GEO), including structured data implementation
• Experience with web analytics tools, such as Google Analytics, Google Search Console, HotJar, Semrush, Screaming Frog and Looker Studio
• Strong problem-solving and troubleshooting skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Bachelor's degree in a related field (e.g., web development, information technology, marketing) or equivalent experience
• Experience owning and optimizing a website as a business-critical channel
• Demonstrated ability to make strategic, data-driven recommendations
• Strong project management and prioritization skills
• Experience implementing structured data (schema markup)
• Experience working cross-functionally and interfacing with senior stakeholders
• Demonstrated ability to operate autonomously and make sound decisions independently