Freelance Website Copywriter Content Strategist

Seeking a talented and experienced Website Copywriter to create compelling, conversion-focused website content, produce low-fidelity wireframes, and content outlines, working with a global digital agency that specializes in Webflow design and development.

Location: Remote (Global)

Responsibilities

• Create compelling, conversion-focused website copy that aligns with client brand voice and goals.
• Produce low-fidelity wireframes and content outlines for seamless handover to design team.
• Collaborate with project designers to develop narrative and messaging strategies.
• Develop polished, SEO/AEO-optimized website copy from foundational messaging work.
• Participate in one or both phases of website content development depending on project and skillset.

Requirements

• Proven experience writing website copy across various industries and brands.
• Ability to adapt voice and tone without losing sharpness.
• Understanding of the relationship between copy and design, with experience working alongside design teams.
• Familiarity with SEO principles and content performance in search, including AI-assisted search.
• Comfortable working in Figma alongside project designers.
• Experience running content strategy workshops or leading clients through messaging frameworks (preferred).

Benefits

• Flexible, project-based work with a global digital agency.
• Opportunity to work on diverse website projects for B2B and B2C clients.
• Remote work with teams across New Zealand, UK, Europe, North America, and beyond.