Marketing Analyst

Seeking a detail-oriented Marketing Analyst skilled in data analysis, KPI tracking, and marketing tools to optimize marketing performance across multiple channels.

Location: Remote (US)

Responsibilities

• Collect and analyze data from marketing campaigns across multiple channels (paid media, organic, social, email, etc.)
• Track key marketing KPIs, including full-funnel performance, budget, spend, ROAS, CAC, lead volume, qualification rates, CPL, demo performance, pipeline health, revenue impact
• Create custom dashboards using Looker Studio, HubSpot, and Google Sheets
• Manage HubSpot workflows, sequences, and automation
• Create and optimize HubSpot forms for data capture and conversion tracking
• Implement UTM parameters and HubSpot shortcodes
• Ensure data integrity and monitor CRM performance
• Research and scout PandaDoc features
• Conduct QA testing for marketing automation and integrations
• Identify and troubleshoot bugs, workflow issues, and system errors

Requirements

• Experience in marketing analytics & KPI tracking (CPL, CAC, ROAS, conversions, revenue)
• Proficient in HubSpot CRM (workflows, automation, forms, UTMs)
• Skilled in Looker Studio & Google Sheets for reporting and dashboards
• Strong knowledge of multi-channel campaign analysis (paid, organic, social, email)
• Experience in QA testing, troubleshooting, and familiarity with PandaDoc is a plus
• Exceptional organizational and time-management skills
• Willingness to work in US time zones (PST, EST, CST)
• High school diploma or equivalent

Benefits

• Permanent remote work setup
• Competitive starting rate paid in USD
• Internet Allowance
• HMO insurance (PH)
• Retirement Fund
• Paid US holidays
• Paid Vacation and Sick Leaves