Senior Commercial Marketing Manager (Connectivity & Service)

The NA Senior Commercial Marketing Manager (Connectivity & Service) is responsible for managing ASP’s connectivity ecosystem in North America, including surgical instrument tracking systems, and leading the commercial strategy, onboarding, field enablement, and go-to-market efforts for cloud-connected services. The role requires experience with ITS workflows, cloud platforms, cybersecurity, and cross-functional collaboration across marketing, IT, service, and clinical teams.

Location: United States

Responsibilities

• Serve as the US commercial owner for connectivity platforms, including Sonar SPM, Censis, and other platform integrations, and cloud-based interoperability.
• Partner with IT, Service, and Upstream PM on connectivity troubleshooting, root-cause patterns, release readiness, and implementation pathways.
• Lead the commercial integration of SaaS and cloud-based connectivity offerings, including architecture understanding, customer onboarding workflows, and adoption measurement.
• Translate cybersecurity requirements into customer-facing messages, working with IT Security to support customer risk assessments and technical reviews.
• Act as primary commercial liaison with external ITS vendors, managing roadmap alignment and value realization.
• Build and execute downstream strategies for Connectivity & Service, spanning capital, software, consumables, and subscription models.
• Lead GTM strategy for new connected features, software releases, cloud enhancements, and new integrations.
• Craft differentiated value propositions that resonate with IT, clinical leadership, sterile processing, perioperative services, and supply chain.
• Own messaging for cybersecurity posture, data flows, cloud architecture, uptime, and reliability.
• Develop and execute voice of customer to drive strategy, sales enablement and marketing initiatives.
• Partner with Service, IT, Sales, and Clinical to deliver a seamless connectivity implementation pathway—from discovery → IT intake → integration → validation → training → activation.
• Create field-ready technical guidance on connectivity setup and troubleshooting, network prerequisites, integration logic with SPM/Sonar and Censis, cloud connectivity workflows, and the importance of instrument tracking systems.
• Build a complete enablement suite including integration one-pagers, troubleshooting guides, cybersecurity FAQs, pricing tools, cloud-readiness guides, and ROI models.
• Train Sales, Service, and Clinical teams on connected products, cybersecurity, cloud concepts, integrations, and clinical workflow impacts.
• Define and track KPIs such as connectivity attach, time-to-activation, integration uptime, cloud platform utilization, SaaS subscription metrics, and field escalation trends.
• Work with cross-functional leaders to support NA strategy, influence cloud connectivity features, cybersecurity updates, and integration roadmap.
• Partner with Clinical Education, sales, KOLs, vendors, and global teams to develop and deploy education, create enthusiasm, and support training initiatives.
• Ensure Service teams are prepared for each release with technical and commercial guidance.
• Act as a change agent, championing the transformation from hardware-only to connected device + SaaS ecosystem.

Requirements

• 6+ years of experience in marketing and content creation or 3 years of healthcare SW/SAAS sales, healthcare IT experience.