Senior Manager, Integrated Marketing

Quavo is a leader in fraud and disputes management technology, offering cloud-based Disputes as a Service solutions for financial organizations. They are passionate about innovative technology and AI, aiming to deliver value and elevate industry standards.

Location: United States

Responsibilities

• Lead the planning of priority integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments.
• Translate marketing priorities into clear program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions.
• Partner with Demand Generation and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer proof show up as one connected market story.
• Own website governance and roadmap coordination for Quavo.com, ensuring the site reflects current positioning, product priorities, customer proof, campaign needs, and buyer journey gaps.
• Partner with Product Marketing, Demand Generation, Corporate Marketing, and external agency partners to prioritize updates that improve clarity, relevance, conversion, and sales usefulness.
• Monitor website performance, content engagement, conversion paths, and page-level gaps to inform ongoing improvements.
• Help build Quavo’s customer marketing foundation in partnership with Client Success and Account Management, starting with lifecycle communications, customer engagement, advocacy, and reference workflows.
• Support Client Advisory Board planning and operations, including communications, logistics, follow-up, insight capture, and content opportunities.
• Identify ways to turn customer proof, client outcomes, CAB insights, and success stories into stronger website content, sales materials, campaigns, and executive programs.
• Build and maintain a practical marketing funnel and account scoring framework in partnership with Demand Generation and Revenue Operations, including stage definitions, source visibility, handoff points, and reporting expectations.
• Create program-level reporting that shows audience engagement, website performance, conversion points, sales follow-up coverage, and customer/lifecycle activity.
• Help marketing leadership identify where programs are getting stuck across the journey, from traffic and engagement through handoff, follow-up, opportunity creation, and customer engagement.

Requirements

• 6–8+ years in B2B integrated marketing, ABM, field marketing, lifecycle marketing, campaign management, or demand generation, with experience supporting revenue-oriented programs.
• Experience coordinating integrated programs across web, content, email, events, sales-activated channels, customer communications, and digital touchpoints.
• Strong understanding of B2B demand generation, ABM, sales follow-up, marketing-to-sales handoff, and how programs move from engagement to pipeline.
• Experience working closely with Sales, Sales Development, Revenue Operations, Product Marketing, and Customer Success teams to improve program execution and follow-through.
• Ability to use CRM, marketing automation, website analytics, ABM platforms, or campaign reporting to understand performance and identify improvement opportunities.
• Strong communicator and operator who can bring structure to cross-functional work, manage competing priorities, and translate program status into clear recommendations for marketing and sales leadership.