Senior CRO Manager Growth Optimization Lead for US DTC Company

The role is for a CRO operator at a fast-growing direct-to-consumer beauty and wellness brand, focusing on website conversion optimization to drive revenue growth.

Location: Remote

Salary: USD 7-8k/month

Responsibilities

• Monitor website performance regularly and identify drops in conversion or revenue
• Diagnose friction points across the funnel and recommend solutions quickly
• Own the A/B testing roadmap from hypothesis to execution to analysis
• Prioritize experiments based on revenue impact and strategic value
• Continuously improve conversion rate across key pages
• Build and optimize landing pages for paid media, email, affiliate, and promotions
• Improve PDPs, bundles, checkout flow, and upsell paths
• Optimize UX elements including layout, navigation, CTA placement, and page structure
• Improve LTV to CAC through funnel and site improvements
• Increase AOV and ARPU through upsells and cross-sells
• Work with lifecycle and paid media teams to improve overall customer value
• Improve upsell and cross-sell performance after checkout
• Optimize post-purchase flows and customer engagement paths
• Partner with the creative on messaging, design, and UX improvements
• Work with engineering or dev partners to implement changes efficiently
• Support tracking accuracy and ensure data integrity across tools
• Manage CRO backlog and testing pipeline using structured workflows
• Build repeatable processes for testing, reporting, and iteration
• Use AI tools to accelerate page creation, testing variations, and analysis

Requirements

• 8+ years in CRO, growth, or e-commerce optimization roles
• Strong experience in DTC or e-commerce environments
• Deep understanding of Shopify Plus or similar platforms
• Proven experience running A/B tests and experimentation programs
• Strong analytical mindset with comfort in data and performance metrics
• Experience working with UX, design, and development teams
• Ability to identify friction and translate insights into actionable tests
• Familiarity with tools such as GA4, Hotjar, Northbeam, or similar
• Comfortable working in fast-paced, performance-driven environments
• Strong ownership mindset with the ability to operate independently

Benefits

• Employee Discounts on our Products!
• Compensation of USD 7-8k/month
• Remote role
• Unlimited PTO
• Medical, Dental, Vision and Life Insurance
• Paid Parental Leave
• WFH Setup Credit
• Quarterly Fitness Credit
• Quarterly Read-On-Us Credit

Additional Information

• This role is not a brand-only UX job, it is about performance.
• It is a proactive, fast-paced CRO function, not slow or reactive.
• It is IC first, team-builder second.
• It requires 24/7 monitoring and quick response capabilities.
• The company values big thinking, proactive problem solving, honesty, continuous learning, and ownership.